Monday, October 7, 2019
5:00–6:00 p.m.


Center for Recreation and Sports, Campbell Lounge
Room 3

Personal Branding

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.

In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.


  • Deconstruct the elements of well-known and successful personal brands
  • Identify your target audience and goals in building a recognizable persona through your personal brand
  • Uncover the unique identifiers that differentiate you/your personal brand 
  • Decipher the best way to communicate with your audience and build agency for your personal brand

Jen Glantz is the founder of the Bridesmaid for Hire, a business started in 2014 from a viral Craigslist ad. Jen has told the story of starting her business to over 500 press outlets and continues to serve as a bridesmaid expert for media outlets around the world. Jen is the host of the You’re Not Getting Any Younger Podcast, a podcast for people who want to disrupt their lives, for a good reason, to make them count. She is the author of the Amazon best-selling book, All My Friends are Engaged and Always a Bridesmaid (For Hire), published by Simon and Schuster. Jen created the website, The Things I Learned From, in 2010 as a platform to inspire, motivate, and share personal stories with strangers all around the world. She’s a mentor for entrepreneurs, a brand consultant, and a hired speaker for conferences all over the world. You can learn more about her adventure at

» Register Now

This event is part of the Leadership Certificate Program.

For more information, please contact:

Anna Zinko
p – 516.877.3609
e –


Leadership Certificate Program LogoAbout the Leadership Certificate Program

The Leadership Certificate Program is an interdepartmental initiative hosted by the Center for Career and Professional Development, the Center for Student Involvement, the Office of Alumni Relations and the Robert B. Willumstad School of Business.

Its goal is to offer Adelphi undergraduate and graduate students opportunities to develop leadership and professional skills. Participants are able to attend workshops on a wide variety of topics during the course of the year. 

Requirements for Students

To participate in the Leadership Certificate Program, you must RSVP for a minimum of six events. Each student must complete the workshops within the academic year. Events are added throughout the year.